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The VMI Partnership is based on providing you with all of the help you need to get your book published by a professional publishing company AND get your book distributed. If your book is selected to be published by VMI, you'll be able to see your book in retail bookstores as well as buy back copies at substantial author discounts off the retail price.
This is how it works:
- Writing Consultation and Editing. We work with you, step by step, in offering feedback, editing, and style comments until your manuscript is ready for publication. Our editorial team is led by Lacey Ogle, our Associate Publisher and Chief Editor.
- Title and Cover Design. We assist you with creative suggestions for the title of your book, and we use professional graphic designers to design the cover. (And we let the author have input into the look of the final design.)
- Printing. We then partner with you in the initial print run. We decide how many copies we need to print for initial bookstore distribution, and you decide how many you wish to buy for your own distribution. You, as author, can purchase your book at discounts from 30-75% off retail, depending on the quantity you order with the initial print run.
- Marketing & Distribution. We market and distribute your book in all of the major retail outlets in the United States, Canada, and England.
How Do We Market?
VMI's marketing partnerships are some of the most powerful in the industry. Our distribution power has three parts:
First, VMI's distribution starts with the great sales and marketing team at STL/FaithWorks. Their marketing/sales team calls on the large Christian and secular retail chains such as Barnes & Noble, Family Christian Stores, LifeWay, Borders, Books-a-Million, and all other bookstore chains and "big box" retail outlets. They also provide your book to Amazon and other major book websites. In addition, they make sure your book is stocked at the wholesale distributors such as Ingram/Spring Arbor, Baker/Taylor, and Appalachian. In fact, we have our own full-time employee at Ingram, exclusively for FaithWorks books. (Click here to meet our great sales team!)
Second, your book will be marketed to over 1000 independent Christian retailers. Our sales team for these stores is the Revelation Marketing Group, and they call on these 1000 stores at least four times a year. With over 35 years of sales and marketing experience in the Christian publishing industry, Revelation Marketing Group is a leader in this niche market. Their coast-to-coast coverage with a highly trained and experienced sales force allows for strong relationships with buyers and vendors alike. In addition to representing VMI, the Revelation Marketing Group represents Moody Publishers, Kregel Publications, Gospel Light/Regal, Howard Publishing and Standard Publishing, among others. Revelation Marketing Group has eight full-time field reps and three full-time inside telemarketers.
Third, we also work with three ABA sales teams who represent our books to the secular bookstore trade. These include McClemore & Hollern in the South and West, McGarr and Associates in the Midwest, and Proe & Proe Associates in the Northeast. We will also feature your book on the VMI website, and advertise your book through industry and trade catalogs.
While there is no guarantee that your book will sell well, our sales team is one of the most comprehensive in the world, and they will do their best in presenting it to the hundreds of retail outlets across America.
Understanding the VMI Partnership >>>
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